Hunting Heads (‘MAD MEN’ Style)

Visitors to The Green Suits likely know my devotion to the AMC TV dramatic series, MAD MEN–or as it is known in my household–art imitating life times two. Both my wife and I are veterans of large MADison Avenue ad agencies.

The Green Suits reacts to art imitating life as it is revealed that MAD MEN's "Duck Phillips"  is a head hunter. Photo h/t 2009 AMC TV.

The Green Suits reacts to an “art imitating life” moment on AMC TV’s “MAD MEN.” Sunday’s episode revealed that ex-account guy “Duck Phillips” has become a head hunter. Photo h/t 2009 AMC TV.

The art imitating life thing got a lot more interesting during this past Sunday night’s episode when it was revealed that account guy “Pete Campbell” visited a headhunter–the former Sterling Cooper head of accounts “Herman ‘Duck’ Phillips.”

A former ad agency account guy becomes a successful “head hunter?” You could have knocked me over with a feather!

Surely, there are commonalities in my and “Duck’s” professional experiences: both of us were account “suits” who back in the day managed the expectations of top brands. Both of us escaped corporate life to hang our own shingles as advertising/marketing head hunters. And both of us leverage large “Rolodexes” of professionals to help clients find the talent they need.

Thankfully, parallels to “Duck,” the Martini-swilling, serial womanizing personal life-train wreck end there.

I lead a chaste life by comparison!

But what Sunday’s episode made plainly clear is that, for the past 45 years, one important aspect of hunting heads has stayed constant: the executive recruiter remains the critical resource for enterprising talent to land the great job that they may not have been able to find or engage on their own, and, for discriminating clients to hire properly skilled, highly motivated, and well-vetted talent.

Most [boutique] head hunters arrive fresh from the business verticals they now service. Before I became an executive recruiter, I managed 15 years in executive roles at top agencies and direct/interactive marketing services companies. Also, my 35 year involvement in environmental sustainability and social responsibility greatly informs The Green Suits’ “green” business executive recruitment practice.

One other interesting parallel surfaced during Sunday’s episode–the societal chaos of 1968 mirrored in the economic employment chaos of 2013. In both frantic eras, the head hunter cuts through the confusion, provides clear thinking, and connects great talent with great places to work.

If you are a hiring manager looking to hire, or an executive ready for a new opportunity, then we want to talk to you. Call us at +1 703 835 9900 or email us at info@thegreensuits.com.

Cheers!

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Can STEM Skill Improve Your Direct/Interactive Marketing Career? Yes!

STEM is short for Science, Technology, Engineering, and Math

STEM is short for Science, Technology, Engineering, and Math

There’s been a lot of discussion on social media about STEM skill, that is, proficiency in Science, Technology, Engineering, and Math. Most of the chatter focuses on curriculum in secondary school and college-level courses for students pursuing careers in those fields.

But we wonder: could STEM skill improve the career prospects of talent in direct and interactive marketing fields? We posed the question to direct/interactive marketing professionals we know and the answers we got suggest that STEM skill is indeed very important–and advantageous–to have.

Here’s a sampling of the response to our inquiry:

Julia: “All marketers who work in a field where they have to convey scientific information should have STEM skill.”

Chris: “I don’t think it could hurt. It’s almost required to know what you’re selling or marketing anyway, right?”

Robin: “I’ve spent significant number of years in two scientific agencies. It helps when everyone, no matter the position, has a basic clue about the work being done and that’s at a minimum. Can someone in another area do a great job without STEM skill? Sure, most likely. Would they be more apt to do a BETTER job with some STEM skill or a fair bit of STEM skill? Absolutely. So, yes, I agree with Chris here. (Besides, it’s always helpful to be scientifically literate IMHO.)”

Chris: “That’s something I forgot to say. Some form of cross training between departments has worked well for a lot of businesses. I’m sure it would help in organizations that have a scientific and marketing department.”

Jennifer: “Yes. I have an MBA in the Management of Science, Technology & Innovation, with a focus in Marketing. Why did I specifically choose that odd focus? Because science/tech/engineering-driven organizations are not marketing-driven. That’s why they need oddballs [like me] who can help them.”

Phil: “Lately there’s the hybrid acronym STEAM–which adds art (and design)–in order to humanize technology.”

So there you have it. STEM–or STEAM–skill is mission-critical to the success of today’s marketers. If you have an opinion on this subject, do post your comment below.

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Has LinkedIn Jeopardized Your Privacy?

Our colleague across-the-pond, Russell White of Premier Consultants, released an important post this morning to lay out the concerns he has with the top online destination of enterprising executive talent: LinkedIn.

So what is Russell’s beef with LinkedIn? It is that the social network has jeopardized the privacy of its more than 200 million users worldwide.

From his post:

Russell White is founder and managing director of Premier Consultants, an executive recruitment firm based in London. Premier Consultants is  The Green Suits, LLC's strategic partner for international executive search.

Russell White is founder and managing partner of London-based Premier Consultants. He is The Green Suits, LLC’s strategic partner for international executive search.

There has been discussion on the Linkedin AnswerHub concerning privacy, which is clearly worthy of attention. A number of people are being ‘stalked’ on Linkedin, but, unlike Facebook and other social media sites, it is impossible to block individuals from viewing one’s profile and indeed [if they choose] from sending the person a message.

I was interested in this because at the end of last year, I wrote an unpublished post about improvements Linkedin must make or face either censure, loss of usage or serious competition from other web based services. [There are around a dozen more things that I wrote about that I think the site needs to implement to increase its value as a ‘go to’ business tool and I did forward these to the CEO of Linkedin in a letter form but never got a reply!]

Privacy was one of the elements covered. I took the approach around why people may want to be contacted, who could see their profile, and what information individuals show on there as well as sharing certain elements. For example, I heard of a situation last week where an employee connected with this line manager on Linkedin when he joined the company. Sometime later, the line manager was looking at his Linkedin Update Feed and saw that the employee had changed his profile to say he was seeking new career opportunities. The line manager naturally spoke to the employee who was suitably embarrassed! Obviously this scenario is not as serious [although it could be] as being stalked, but it highlights how not having control of one’s privacy on the internet [or controlling it properly] can have dire consequences.

The essence of this discussion is that Linkedin should provide a lot more functionality to allow people control over who can see their profile and for what reason. If this is an ‘expensive’ exercise, then Linkedin could charge or add it as an additional service for their Premium members and generate more income. As more people become concerned about their privacy online then the current practise will inevitably reduce individuals’ usage of LinkedIn. It must be disconcerting for the Linkedin members who are being stalked and whose only recourse is to remove their profile altogether.

Well said, Russell. Well said.

Are you too concerned about the privacy of your information on LinkedIn? Let us know your thoughts in the comment thread.

 

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